In this episode I got really practical about the sales process.

From word choices, to spoken and written communication, to frameworks for making calls. MaryLou and I discussed a lot.

She even asked me how I came to write Exactly What To Say, which revealed the origins of the 23 sets of words that over 500,ooo people have read about to date.

You can stream it below or listen to it on the Predictable Prospecting website.