This was an hour extremely well spent being expertly interviewed by Park Howell who is a brand story strategist – so he loves a story. And I have plenty of them to share in this episode.

Here are some key quotes to listen out for in the interview:

“I would never sell towards the product, I always serve towards the problems.”

“My goal in the creation of these magic words is to subconsciously communicate to them in a rejection-free way.”

“It’s not just what you say, it also how you say it and when. Timing is everything.”

“If you think about a feeling, you can’t help but experience it.”

“Indecision is the number one roadblock to people’s success.”

You can stream it below or listen to it on the Business of Story website.