I’m hugely proud of the success of Exactly What To Say and much of that pride doesn’t come from how many copies have sold, but how many people tell me they have applied what they’ve learned and achieved great results.

Julian and I talk about some of the key concepts in the book and how a leader can apply them and how mastering some of the subconscious triggers in the words we choose works in practice.

You can stream it below or listen to it on Apple Podcasts.