Hector and Kirk are great hosts of this podcast aimed at accounting professionals.

Since renamed as AltAccountant, the show leads a movement of accountants and bookkeepers who want to create a better practice through positioning, pricing and innovation. So this seemed an excellent group of people to be hearing about exactly what to say to get more of the right clients for them.

Whether you are a professional within an organization or with your own practice, have a listen and see what you can take away from our conversation.

You can watch it below.