This episode is a must for anyone in recruitment – not just in the trucking niche.

If it would be valuable to you to understand how word choices can significantly help to attract and retain quality people in your organization, take a listen and share with your colleagues.

If you’re not in Human Resources, see how you can easily apply these principles for attracting and retaining customers too.

You can stream it below or listen to it on the Recruit & Retain: Trucking Edition website.