Category: Marketing

Inside the mind of Phil M Jones

Ugly Books Stay on the Shelf

Unfortunately, in life and in business, first impressions count. People may say we shouldn’t judge a book by its cover, but we also know that ugly books stay on the shelf. As we compete, we tend to be shallow and …

Get Online Or Be Left Behind

With technology moving forward at such a fast pace and yesterday’s innovations rapidly becoming obsolete, staying at the head of the game means embracing change and moving with it. The biggest change in the way we communicate globally has been …

If You Like It Then You Should’ve Put a Bow On It

In a world full of service providers and people who provide tailor-made offerings and bespoke solutions, it can be difficult for many customers to enter into a buying discussion. If you provide a service, as opposed to a range of …

Writing out Your Thoughts to Warm Hearts

When you take a look at your life so far and reflect on the recognition, praise and rewards showered upon you, I am certain you are able to count on one hand the number of occasions you remember vividly and …

The only 4 things you need to succeed in an expert business

Tired of the daily barrage of adverts that promise the moon on a stick, the fast track to freedom and share with you the precise strategies required to make millions almost effortlessly with their special insider secrets – I figured …

How Making FRIENDS Will Massively Grow Your Prospect List

January 2018 sees the launch of my next book, Exactly How to Sell. The goal of this book is to produce a guide to expertly navigate someone through what to many is a challenging subject ad deliver precise skills and …

Why you should write a book

Every single day I bump into articles and advertisements suggesting dozens of reasons to get yourself published, and as an author deep in the process of publishing my 5th book they always peak my interest. It would seem that the …

Learn the easy way to gain more referrals

Since people of the world started trading with each other, the number one activity and action that would drive future success was gaining new business from the word of mouth of others. Despite all the modern marketing methods and new …

Business Builder – a Tool to Help you Acquire more Customers

The business builder is a chance to find out a simple strategy or technique to acquire more customers, get customers to spend with you more often or get them to spend more money when they shop. This edition’s Business Builder …